Imdad Hussain
In an era when English competence may lead to huge opportunities, Bambinos Live is on a mission to change the face of early language education in India. Bambinos Live, founded in early 2022 by visionary entrepreneurs Gaurav Brar and Ashish Gupta, has quickly established itself as a premier 100% online platform that provides live English education to children aged 4 to 12. The platform’s research-based curriculum, handpicked by renowned Indian educators, focuses on the three key pillars of language learning reading, speaking, and writing ensuring that children obtain not only linguistic abilities but also the confidence to flourish in an increasingly globalized society.
The Founders: A Story of Passion and Purpose
The journey of Bambinos Live is just as amazing as its aim. The current CEO of the company, Ashish Gupta, had humble beginnings that molded his future. Growing up in Chandigarh, Ashish attended a Hindi-medium school before transitioning to an English-medium university, which presented its own set of obstacles. He vividly recalls the difficulties he encountered when learning a new language, as well as the reality that “9 out of 10 children in India can’t read or speak English.” This personal struggle, combined with the worrisome figures that 85% of companies prefer English-speaking candidates and that those who speak English earn 35% more than their non-English-speaking colleagues, fueled his desire to address this common issue.
Gaurav Brar, Ashish’s mentor in his early career, brought a wealth of experience to the table. Gaurav, an Indian Institute of Management Calcutta (IIM-C) alumnus, worked in the business world for nearly a decade before joining reputable entertainment companies such as Disney Channel and Cartoon Network. Both entrepreneurs noticed the untapped potential for improving English proficiency in young learners and decided to collaborate. Bambinos Live was born out of their common aim of creating a platform that could provide high-quality English education at an accessible price point.
Behind the Scenes: Turning a Vision Into Reality
The creation of Bambinos Live is rooted in determination and imaginative ideas. The founders recognized that traditional educational paradigms were failing to address the unique obstacles faced by young learners, particularly those from non-English speaking backgrounds. They set out to create a live, online platform that would combine the rigor of a research-based curriculum with the adaptability of virtual learning.
Bambinos Live was created using cutting-edge technology and a team of professional educators to provide personalized learning experiences with teacher-student ratios ranging from 1:1 to 1:4. This guarantees that each child receives the individualized attention required to overcome language obstacles. With over 250 teachers on board each with an average of 7 years of experience, a mean age of 34, and a strong academic background (with 50% holding post-graduate degrees), the platform has set a standard for quality teaching. Bambinos Live teachers earn an average monthly pay of ₹25,000 for a 4-hour workday, with top earners earning up to ₹1.2 lakhs per month.
A Curriculum Designed for Success
Bambinos Live stands out in a competitive industry by providing a curriculum that is both research-based and tailored to the demands of current learners. The curriculum is organized around three key pillars:
- Reading: Improving comprehension with curated reading and interactive workshops.
- Speaking: Building confidence in verbal communication through live classes and lively discussions.
- Writing: Developing a solid foundation in writing through planned activities and customized feedback.
This three-pronged approach not only improves language skills but also prepares students for future academic and professional success. Bambinos Live provides quality education at an inexpensive fee of ₹520 to ₹620 per hour, unlike worldwide brands that charge between ₹1,750 and ₹2,200 for similar sessions.
Business Model and Unit Economics:
The Numbers That Count Bambinos Live’s business plan is based on strong unit economics and a thorough understanding of the market. The platform’s pricing model is intended to be competitive while yet providing high-quality learning outcomes. The fee schedule is as follows:
- 3-Month Plan: ₹9,000
- 6-Month Plan: ₹17,000
- 12-Month Plan: ₹32,500
The typical monthly price ranges between ₹2,600 and ₹2,700, with an average order value of ₹15,500. Bambinos Live’s cheap plans appeal to families with an average yearly household income of ₹20 lakhs and children enrolled in private schools with annual fees ranging from ₹60,000 to ₹1 lakh.
Student and Market Insights
The platform primarily serves youngsters aged 4 to 12, with a sweet spot between ages 6 and 10. Not only does this concentration fill a fundamental void in early education, but it also places Bambinos Live in a market with a high potential for growth. The sales distribution further emphasizes its global appeal.
- India: 60%
- Neighboring Countries: 15%
- Middle East and US: 25%
A Snapshot of Growth
Bambinos Live’s financial success is due to its innovative strategy and market demand. The company’s performance during the previous few fiscal years is detailed here.
| Fiscal Year | Sales | Profit/Loss |
| FY 2022-23: | ₹6.1 Crores | -₹93 Lakhs |
| FY 2023-24: | ₹11.5 Crores | ₹33 Lakhs |
Bambinos Live has shown a continuous quarter-on-quarter growth rate of 25% and is on track to achieve a targeted EBITDA of 15% in FY 2024-25. Rapid growth is supported by a strong financial foundation, with a total of ₹3 Crores raised and ₹3.5 Crores currently in the bank. These figures demonstrate not only market validation of the platform’s strategy but also strategic financial planning executed by the leadership.
Capital, Equity, and Investment Insights
The equity structure of Bambinos Live is a critical component of its financial architecture. The distribution is as follows: Ashish Gupta (55%), Gaurav Brar (27%), External Investors (10), and Employee Stock Ownership Plan (ESOP) (8%). This structure highlights the founders’ significant involvement in the organization, proving their commitment to its long-term success.
Shark Tank India Story
Bambinos Live’s creative approach and outstanding development piqued the interest of investors after its participation in Shark Tank India. Initially, the founders asked for ₹1 crore for a 1% share, valuing the company at ₹100 crore. However, after careful consideration and negotiations with notable sharks Anupam, Ritesh, and Namita, an agreement was reached on a new offer:
Investment offer: ₹1 crore, Equity offered: 1.5%
Additional terms: 1% royalty until ₹1 crore is recovered
Implied valuation: ₹66.67 crores.
This transaction not only provided much-needed finance but also proved Bambinos Live’s market potential. The participation of well-known investors on a national platform boosted the brand’s legitimacy, paving the path for future expansion and strategic alliances.
The Effects of Bambinos Live on Education
The debut of Bambinos Live comes at a time when the demand for quality English instruction is greater than ever. The platform’s purpose is both timely and revolutionary, given that 9 out of 10 children in India struggle to read or speak English. Bambinos Live equips young learners with important language abilities, preparing them not only for academic success but also for better future professional opportunities. According to studies, persons who are fluent in English can earn up to 35% more than those who are not, and with 85% of corporations preferring English-speaking recruits, the stakes for early language mastery are high.
Conclusion
Bambinos Live is more than just an online learning platform, it is a movement dedicated to changing the course of education for millions of children in India and beyond. Ashish Gupta and Gaurav Brar founded the platform in early 2022, bringing their personal experiences and professional expertise together to fulfill a major societal need. From its humble beginnings, which stemmed from the founder’s own language learning struggles, to its quick financial development and excellent unit economics, Bambinos Live exemplifies innovation, perseverance, and a steadfast dedication to social impact. With a research-based curriculum, a dedicated team of 250 experienced educators, and a compelling live online format, the platform delivers a unique blend of quality, affordability, and accessibility that is changing the educational landscape.